Holiday Activation Media

Below is a list of the activations planned for 2021 Hometown Holiday. Here you will find the launch date, a brief description that can be used for social media, email etc. as well as a library of images and video. 


Please direct all collateral to our social pages and/or to

Don't forget to tag us on social using @oakvilledowntown and/or using #DTOakville.

If you have any questions or require additional collateral please reach out at

Activation Overview

Hometown Holiday November 20th - KickOff

Kick off the holiday season in downtown Oakville with the launch of Hometown Holiday on Saturday, November 20th! Take in charming store windows and our winter wonderland of lights at Navy and Lakeshore and, our signature  30ft Instagram-worthy ribbon tree in Towne Square. v

Hometown Holiday - General

Downtown Oakville's outdoor shopping experience is your festive destination. Historical buildings and shops form a magical backdrop for trendy boutique shops and international cuisine. Take in charming store windows and our winter wonderland of lights including our signature  30ft Instagram-worthy ribbon tree.

Holiday Gift Guide - Launches November 19th

Browse our Holiday Gift Guide to  discover a wide range of gift ideas, from brand names to one-of-a-kind gifts. Spot the hidden #DTOakville snow globe for your chance to  win a $500 gift card to your favourite gift guide shop or service.   


The Augmented Reality Holiday Hunt - Begins November 20th

Santa is supporting local this year! Explore the streets of Downtown Oakville on an Augmented Reality scavenger hunt to find Santa and his friends. Collect all 8 characters hiding at secret locations throughout Downtown for your chance to win $1000. This unforgettable holiday experience is guaranteed fun for all ages. To start your adventure visit scan the QR code on display in front of the library and Towne Square or visit


Black Friday - November 26-29

Support local this Black Friday through Cyber Monday for your chance to win your purchase.  Simply visit your favourite Downtown shops and when you spend $25 or more scan a QR code at the cash for your chance to win.

12 Days of Christmas –  December 1 - 12 

We're helping you check off your list with 12 Days of Gift-aways. For 12 days, on social, we're showcasing specialty boxes filled with items from Downtown merchants. Follow us for personalized gift ideas and for your chance to take home our daily gift-away. Be sure to follow us on Instagram for your chance to win.


Holiday Happy Hour – Friday, December 3, 10 and 17th -  4PM - 8 PM

Join us for Holiday Happy Hour when participating stores stay open late 'til 8. Enjoy special savings, giveaways, live music, and some unexpected surprises (you may even get a glimpse of Old Saint Nick). You'll want to mark your calendar for Fridays Downtown this December. 


To find out more about these exciting activations and discover other happenings downtown visit


Link for Details -  Please link all creative here:


Note: This link won’t be live until November 20

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