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Haley Bogaert Face Inc (HB Face) | Welcome to the Neighbourhood

If you're interested in gorgeous brows, amazing skincare products and a taste of "celebrity-ism", HB Face is the perfect stop for you! Meet Haley Bogaert, the founder and proud owner of one of Downtown Oakville's trendiest new beauty studios.

About HB Face

Having begun her career in Toronto’s makeup industry at 16, Haley had ample opportunity to work alongside some of the best in the business, including socialites such as Nelly Furtado, Marilyn Denis, and Kelly Rowan. She has always wanted to help women feel confident in their skin, so four years ago decided to launch her own business and hasn’t looked back since! In 2017 Haley opened her first studio in Toronto and proudly watched it evolve into a beauty and style destination. The recent opening of her new Oakville studio was the next natural move.

HB Face is dedicated to creating a natural makeup look that enhances women’s natural beauty. Step into her studio to shop her products, better your brows and receive incredible beauty services from a team of experienced staff! The studio also carries an exclusive boutique collection of HB Style and Home items to add a little bit of HB glow to your daily life.

How and why did your decide to pursue your business?

One of the most devastating times in my life became my call to action and motivation to create the kind of career I always wanted. The loss of my mother and brother initially affected my headspace and drive as I took time to mourn. It was difficult for me to get out of bed every day, put my makeup on and come to work and I went through a lot of ups and downs. The thing that helped me the most was to have a routine in order to stay focused, to be healthy and to clear my mind. At that point, I celebrated small wins and remembered why I started. It's important to use that ‘why’ to ground you; find your centre and re-direct your next steps. Finding strength in a support system sharpened my vision as I tried to create and build something of my own. Instead of focusing on the pain of the loss, I turned to the work that fueled me.

What are you most passionate about in your business?

Creating and manufacturing products that my consumers continue to purchase and love.

What do LOVE about Downtown Oakville?

The overall atmosphere, community and the people. I am from Toronto where everyone and everything is constantly moving quickly and I love the more relaxed laid back vibe coming to Oakville has shown me.

Tell us something about yourself that might surprise others.

Most people think that because I own the business, I’m all behind the scenes and never at the studio, but that’s not the case. I’m in the studio six days a week working on more than 200 clients a week. Seeing clients leave my studio happier than when they walked in the door fills me with an immense amount of joy.


HB Face is located at 306 Randall Street. For more contact information, please visit their website at

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