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Creating Your Story: Part 2
Creating Your Story: Part 2

Wed, Sep 11


Virtual Event

Creating Your Story: Part 2

Building on Session One, in this very practical session, each participant will begin to build their story. Worksheets will be provided after the session so you may create your own story vault to help you build your brand and your business.

Time & Location

Sep 11, 2024, 10:00 a.m. – 11:30 a.m.

Virtual Event

About the Event

Creating Your Story

Businesses can lose ground quickly when they are not clear on their story. Suddenly, their story becomes "noise," resulting in a loss of brand equity, poor communication internally and externally, and an off-brand content strategy, leaving those we want to engage behind.

Many businesses know they have a story. But few know how that story, one only they can tell, gives them a competitive edge. Most feel just overwhelmed with how to tell their story. Bringing clarity to their story really helps to reduce the overwhelm.

Businesses find that zeroing in on their story is the most rewarding way to make their business more competitive. It gives them a unique and riveting narrative, invigorates their team, attracts customers and employees, and helps assure businesses stay in business.

What we will cover: 

Zoning in on your purpose and values to build the foundation of your storytelling. Determining your key messages. Building your story vault. Tying your story to the Oakville DT BIA story.

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