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The Principals & Importance of Story Telling: Part One
The Principals & Importance of Story Telling: Part One

Wed, Aug 28

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Virtual Event

The Principals & Importance of Story Telling: Part One

What is strategic storytelling, and why will it help you grow your brand, your business, and your BIA? What is the strategy behind your story? Why your story (not your products or service) is your most valuable asset.

Time & Location

Aug 28, 2024, 10:00 a.m. – 11:30 a.m.

Virtual Event

About the Event

The Principals & Importance of Story Telling: Part 1

Businesses can lose ground quickly when they are not clear on their story. Suddenly, their story becomes "noise," resulting in a loss of brand equity, poor communication internally and externally, and an off-brand content strategy, leaving those we want to engage behind.

Many businesses know they have a story. But few know how that story, one only they can tell, gives them a competitive edge. Most feel just overwhelmed with how to tell their story. Bringing clarity to their story really helps to reduce the overwhelm.

Businesses find that zeroing in on their story is the most rewarding way to make their business more competitive. It gives them a unique and riveting narrative, invigorates their team, attracts customers and employees, and helps assure businesses stay in business.

What We Will Cover

What is strategic storytelling, and why will it help you grow your brand, your business, and your BIA? What is the strategy behind your story? Why your story (not your products or service) is your most valuable asset.

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