2025 Foot Traffic - Q3 2025 July 2025 Commentary Demographic Profile of Downtown Oakville Visitors Demographics Overview Median Age: The median maintainer age is 47, slightly lower than the benchmark, indicating a mature visitor base. Household Size: A diverse range of household sizes, with a significant portion of 2-person households (28.3%). Marital and Family Status: A high percentage of visitors are married or in common-law relationships (58.3%), and a substantial number have children at home (51.8%). Income and Housing: The average household income is $147,258, with a majority owning their homes (64.8%). A significant segment of housing is relatively new, with 17.6% being 3-7 years old. Education and Employment: High levels of university education (43.6%) and labor force participation (70.5%), indicating a well-educated and economically active visitor profile. Expenditures Visitors show a considerable expenditure on shelter, transportation, and food, with average annual expenditures reflecting a well-off demographic willing to spend on quality living, recreation, and health care. Behavioural Patterns Media Consumption: High internet usage (94.2% of visitors) with an average daily use of 353 minutes. Radio also play significant roles in media consumption. Leisure Activities: A keen interest in sports and leisure activities, both as spectators and participants, with specific interests in billiards/pool, bowling, golfing, and fitness-related activities. Social Values The strongest values among visitors include a desire for ostentatious consumption, the need for status recognition, and a pursuit of novelty. In contrast, weaker values are associated with an attraction to nature, fulfillment through work, and an aversion to complexity. Insights Demographics: Downtown Oakville appeals to a mature, educated, and financially secure demographic, likely attracted by the area's high-quality amenities, cultural offerings, and recreational activities. Spending Habits: High disposable incomes lead to significant spending on housing, transport, and food, suggesting that businesses in these sectors could find a responsive market. Media and Leisure: The high engagement with internet and traditional media presents opportunities for targeted advertising and marketing campaigns, especially those leveraging digital platforms. Social Values: The strong social values around consumption, status, and novelty suggest that luxury, unique, and high-status products and services could resonate well with this audience. Top 3 Audience Segments The PRIZM® profile of visitors to Downtown Oakville in 2023 highlights three distinct lifestyle segments that play a significant role in the visitor demographic: First-Class Families This segment represents families that prioritize quality in every aspect of their lives, from housing and education to leisure activities. The presence of First-Class Families as a significant portion of the visitor base suggests that Downtown Oakville offers amenities, services, and experiences that cater to high standards and family-oriented activities. These families are likely drawn to the area for its upscale shopping, family-friendly events, and quality recreational facilities. PROFILE Wealthy & Wise This segment comprises affluent individuals who are experienced and discerning consumers. They are attracted to Downtown Oakville for its sophisticated offerings, including high-end retail, fine dining, and premium services. The Wealthy & Wise visitors are likely interested in the unique, quality experiences that Downtown Oakville provides, from art galleries and cultural events to luxury accommodations and waterfront activities. PROFILE Multiculture-ish As the largest visitor segment, Multiculture-ish reflects a vibrant and diverse cultural landscape in Downtown Oakville. This group is characterized by its diversity, with individuals from various ethnic backgrounds coming together, enriching the area with a mix of cultural experiences. Their presence underscores Downtown Oakville's appeal as a welcoming and inclusive destination, offering a variety of culinary, cultural, and community events that celebrate multiculturalism. PROFILE In summary, audience demographics paints a picture of an audience that is mature, affluent, and engaged in a variety of media and leisure activities. Marketing strategies that appeal to their desire for quality, status, and novelty, and leverage their high internet engagement, are likely to be effective. For further information and a full profile of each segment summary contact the Downtown Oakville BIA.

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A new business to Downtown? Use this form to share your story so we can push out to the community as we welcome you to the neighbourhood. Welcome to Downtown Oakville Help us get to know you and your business so we can share your story with the Downtown Oakville community. The information below will be used to populate our website as well as our Welcome to the Neighbourhood blog. Choose an category for your business listing. Facebook Page (if applicable) Instagram Page (if applicable) Please share any photos that you feel highlight your business that we can include on the website and in the blog. Upload File Upload supported file (Max 15MB) This information will be used to create your Welcome to the Neighbourhood Blog. Submit ©2021 by Oakville Downtown

Portraits by Mina 315 Lakeshore Road E. Oakville, ON L6J 1J3 905-842-6777 Call the store for hours of operation or visit our website. View More DOG FRIENDLY STATUS Specializing in-group and/or individual headshots for corporate executives, realtors, authors, models / actors, institutions, ad-agencies and publishers we are also available for trade shows or corporate events and functions. Let us help you create a corporate image or brand that best represents you and your vision.

Write Impressions 222 Lakeshore Road E. Oakville, ON L6J 1H8 (905) 842-9400 Call the store for hours of operation or visit our website. View More DOG FRIENDLY STATUS We search throughout Canada and across the Globe for unique items for you, our discerning shopper. We know you’ve got taste and style in plenty – and we endlessly seek out quality craftsmanship, design excellence, extraordinary charm and the simply unusual. Once we’ve found our gems, we build great relationships directly with the manufacturers, so we can negotiate great prices.

Nicetys 172 Lakeshore Road E. Oakville, ON L6J 1H4 (905) 338-0275 Call the store for hours of operation or visit our website. View More DOG FRIENDLY STATUS Our modern studio is conveniently located in downtown Oakville and also features a small retail boutique on-site that carries a unique selection of artsy treasures perfect for any creative child.

Full contest rules for Downtown Oakville's Holiday Hunt, the Augmented Reality Experience. Official Contest Rules NO PURCHASE REQUIRED TO ENTER OR WIN. 1. SPONSOR: Contest (the “Contest”) is sponsored by the Downtown Oakville (the “Sponsor”), located at oakvilledowntown.com 2. ELIGIBILITY: The Contest is open to legal residents of Ontario only who have reached the age of majority in Ontario at the time of entry into this Contest, with the exception of employees of the Sponsor, its parent, related and affiliated companies, subsidiaries, departments or agencies, franchisees, suppliers, advertising and promotional agencies, contest administrators, and any other parties engaged in the development, production or distribution of Contest materials and those living in the same household. By participating in this Contest, entrants acknowledge compliance with, and agree to be bound by, these Contest Rules. Entrants who do not comply with any of the Contest Rules are subject to disqualification by the Sponsor, in the Sponsor’s sole discretion. Not sponsored, administered by or associated with Google, Facebook or Instagram. The Sponsor shall have the right at any time to require proof of identity and/or eligibility to participate in this Contest. Failure to provide such proof of identity or eligibility may result in disqualification, in Sponsor’s sole discretion. All personal and other information requested by and supplied to the Sponsor for the purpose of this Contest must be truthful, complete, accurate and in no way misleading. The Sponsor reserves the right, its sole discretion, to disqualify any entrant should such an entrant at any stage supply untruthful, incomplete, inaccurate or misleading personal details and/or information. 3. CONTEST The Contest begins on Saturday April 6 2024 at 12:00 a.m. ET and ends on May 5, 2024 at 11:59 p.m. ET (the “Contest Period”), with a total of ONE Prize Period as set out below. Contest draw shall take place on May 7, 2024 following the close of Contest Closing Period and shall be held at 146 Lakeshore Rd E, Oakville, Ontario 4. PRIZES: There is ONE HUNDRED Downtown Oakville Gift Cards valued at $10 each. There is ONE grand prize available to be won in this Contest. The Contest prize (the “Prize”) shall consist of a $250 Downtown Oakville Gift Card. 5. HOW TO ENTER: There is no purchase necessary to enter this Contest. To Enter participants much enter their name and email address on the microsite. Entries received online shall be deemed to be submitted by the authorized account holder of the email address, as applicable. For the purposes of these Contest Rules, “authorized account holder” of an email address, is defined as the natural person who is assigned to an email address, by an Internet access provider, on-line service provider, or other organization responsible for assigning email addresses, for the domain or account associated with the submitted email address. Each selected entrant may be required to provide the Sponsor with proof that the elected entrant is the authorized account holder of the email address associated with the winning entry. 6. SKILL-TESTING QUESTION: Winners will be required to answer the Sponsor’s mathematical skill-testing question as a condition of winning any prize in this Contest. 7. ODDS OF WINNING: The odds of winning depend on the number of eligible entries received during each weekly Contest Period. 8. WINNER SELECTION: Following the end of the Contest Period, the Sponsor will select one winner by way of a random draw from all eligible entries received during that Contest Period. Before being declared a winner, selected entrant shall be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, the Sponsor’s time-limited mathematical skill-testing question, comply with all Contest Rules. If a selected entrant does not respond within 24-hours of notification, he/she may be disqualified and will not receive a prize and another entrant may be selected (as determined by the Sponsor in its sole discretion) until such time as an entrant satisfies all Contest Rules. The Sponsor is not responsible for the failure for any reason whatsoever of a selected entrant to receive notification or for the Sponsor to receive a selected entrant’s response. If, as a result of an error relating to the entry process, drawing or any other aspect of a Contest, there are more selected entrants than contemplated in these Contest Rules, there will be a random draw amongst all eligible prize claimants to award the correct number of prizes. 9. PRIZE CONDITIONS: Winners will be contacted by the Sponsor with instructions on how to claim their prize. Prize must be claimed, in person, by the entrant within 72 hours of notification and requires the completion of a Skill Testing Question and Winner Release. If a selected entrant does not complete fulfillment within this time he/she may be disqualified and will not receive a prize and another entrant may be selected (as determined by the Sponsor in its sole discretion) until such time as an entrant satisfies all Contest Rules. No communication or correspondence will be exchanged with entrants except with those selected as a potential Contest winner. All Prizes must be accepted as awarded and cannot be transferred, assigned or substituted except at the sole discretion of the Sponsor. The Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value if any prize (or any portion thereof) cannot be awarded for any reason. The Sponsor shall not assume any liability for lost, damaged or misdirected prizes. The full legal name of any winners will be published on the Contest website and any traditional print, broadcast or social media sites at the discretion of the Sponsors. 10. RELEASE AND INDEMNIFICATION: Winner must sign the Sponsor’s Winner Release to: (i) confirm compliance with these Contest Rules; (ii) agree to accept the prize as awarded; (iii) release, discharge and hold harmless the Beneficiaries and their employees and the Sponsor, its departments and agencies, parent, related and affiliated companies, subsidiaries, franchisees, advertising and promotional agencies, counsel, marketing partners, Google, Facebook, Instagram and each of their respective directors, officers, employees, shareholders, successors, sponsors, partners, licensees, subsidiaries, agents, artists, advisors, assignees, and all others associated with the administration, development and execution of the Contest (the “Released Parties”) from and against any and all manner of action, cause of action, claim or demand, loss or injury, use or misuse of a prize or any travel related thereto, and the use of the Entry by the Sponsor, suit, debt, covenant, contract, including legal fees and expenses, whatsoever, including but not limited to, claims based on negligence, breach of contract and fundamental breach, failure of any third party contractor or supplier used in connection with any aspect of the Contest to perform or deliver any goods or services, any act of God or any other event beyond the Released Parties’ control, any dissatisfaction of any kind by a winner with any aspect of the Contest or any prize, liability for physical injury, death, or property damage which the entrants, guests, their heirs, successors or assigns have, might have or could have suffered, by reason of or arising out of the entrant’s participation in the Contest and/or in connection with the acceptance and/or exercise by the entrant of the Prize as awarded; and (iv) indemnify the Released Parties against any loss, damage or expense, including legal fees, that any of the Released Parties may suffer or incur as a result of any non-compliance by an entrant with any of the Contest Rules or participation in the Contest and/or in connection with the acceptance and/or exercise by an entrant of a prize and the use of the Entry by Sponsor. The Sponsor is not responsible for: (i) incorrect or inaccurate entry information which may affect a person’s ability to participate in the Contest or be awarded a prize, including but not limited to human error, technical malfunctions, lost or delayed entries for any reason, mail failures, omission, or any combination thereof, and entries which fail to fully comply with these Contest Rules; (ii) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (iii) lost, incomplete, delayed, mutilated or misdirected entries or Declaration and Release forms; (iv) injury or damage to the entrant’s computer or to any other individual’s computer related to or resulting from participating in, or downloading any material regarding the Contest or accepting a prize; (v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize, including any travel related thereto and the use of the Entry by Sponsor; (vi) the security or privacy of information transmitted via computer networks or for breaches of privacy due to interference by third party computer “hackers” or otherwise; or (vii) late, lost, misdirected or unsuccessful efforts to notify a potential winner. 11. OTHER CONDITIONS: The Sponsor reserves the right to terminate or amend this Contest at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned for any reason, the Sponsor reserves the right to cancel the Contest and conduct a random draw from all previously received eligible entries received before the end of any Contest Closing Period. Publicity and entrant information: By participating in this Contest, winners consent to the use of their name, any image, whether on videotape, photograph or any other means, for the administration of this Contest or any publicity carried out by the Sponsor, as may be edited, translated or modified in any way by the Sponsor in its sole discretion, without further notice or compensation. Law: The Contest is void where prohibited by law and is subject to all applicable Canadian federal, provincial, territorial, municipal and local laws. This Contest shall be governed exclusively by the laws of the province of Ontario, including all issues and questions concerning the construction, validity, interpretation and enforceability of these Contest Rules, rights and obligations between entrants and the Sponsor, and procedural provisions, without giving effect to any choice of law or conflict of law rules. Any dispute shall be adjudicated by the courts sitting in Toronto, Ontario. Rule amendments: The Sponsor reserves the right, in its sole discretion, to amend or modify these Contest Rules, or modify, cancel or suspend this Contest, without prior notice for any reason whatsoever, including without limitation in the event that any cause beyond the reasonable control of the Sponsor corrupts, or threatens to corrupt, the security or proper administration of the Contest.

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Mobile map to find and locate Downtown Oakville restaurants and food and drink providers. Beauty and Wellness