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Digital marketing and customers on internet. Business person holding network structure and

Who are our visitors to Downtown Oakville?

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  • Who is visiting Downtown? Where did they travel from?

  • How far do they come from?

  • When do they visit?

  • What are the demographics, mindsets, retailer preferences, leisure activities and media habits for our priority lifestyle segments?

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We partnered with the Toronto based data and analytics company Environics to analyze our customer data and create insights we can use to build our marketing strategies. To understand our audience they looked at privacy-compliant mobile movement data collected from location-enabled mobile devices.

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Here is a high level overview of what we learned (2021):

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Looking to dive deeper and understand how you might use this data? Here are some helpful links to further information.

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2023 Monthly Data

2023 Monthly Data Compared to 2022

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Review the full demographic profiles of our top 3 visitor audiences.

Review the 'How to Read' documentation provided by Environics Analytics Reporting

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Listen to the recent Marketing Coffee Chat (September 2021)

View the Presentation from the recent Marketing Chat (2021)

Review the Executive Summary (2021)

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If you have any further questions please reach out to Sandra for assistance.

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