Digital marketing and customers on internet. Business person holding network structure and

Who are our visitors to Downtown Oakville?

We were looking to gather a better understanding of who our visitors to the Downtown. 

We wanted to better understand:

  • Who is visiting Downtown? Where did they travel from?

  • How far do they come from?

  • When do they visit?

  • What are the demographics, mindsets, retailer preferences, leisure activities and media habits for our priority lifestyle segments?

We partnered with a Toronto based data and analytics company to analyze our customer data and create insights we can use to build our marketing strategies. To understand our audience they looked at privacy-compliant mobile movement data collected from location-enabled mobile devices.

Here is a high level overview of what we learned: