Who are our visitors to Downtown Oakville?
We were looking to gather a better understanding of who our visitors to the Downtown.
We wanted to better understand:
Who is visiting Downtown? Where did they travel from?
How far do they come from?
When do they visit?
What are the demographics, mindsets, retailer preferences, leisure activities and media habits for our priority lifestyle segments?
We partnered with a Toronto based data and analytics company to analyze our customer data and create insights we can use to build our marketing strategies. To understand our audience they looked at privacy-compliant mobile movement data collected from location-enabled mobile devices.
Here is a high level overview of what we learned:
Looking to dive deeper and understand how you might use this data?