.png)
2025 Environics
​Traffic Trends to July 20/25 – Year over Year changes
Across BIAs and malls, foot traffic year over year is recovering in July, however, it is still below 2024 levels.
To address these traffic declines, the BIA is focused on delivering marketing and events for Fall and Holiday that drive foot traffic, are brand relevant, and have longevity.
For marketing, we are focused on social media engagement with both the community and members and are already seeing improvements across all metrics. Our new staff, Vinita and Sharnica, are focused on meeting the members and creating meaningful content that tells the story of wonderful Downtown Oakville.
Stay tuned for our Fall and Holiday plans which will be shared later in August.
BIAs – Downtown Oakville, Kerr Village, Bronte Village, Burlington Downtown, Port Credit.
​​​
Through June and July, traffic is improving however it is still below 2024.
​
Malls & Outlets – Toronto Eaton Centre, The Well, Toronto Premium Outlets, Vaughan Mills, Yorkdale
Most Malls & Outlets saw similar traffic trends as BIAs – as of July 2025 traffic was down versus 2024.
​Yorkdale is the only one of those reviewed that is seeing increased traffic over 2024 and only slightly at 5%.
​Most notable traffic declines are seen at The Well – traffic through 2025 is below 2024 in all months – ranging from -20% to -40% drop in traffic.
​Eaton Centre, Toronto Premium Outlets and Vaughan Mills fall in between Yorkdale and The Well – all below 2024 traffic levels.
​
Click here to view full traffic details.
2023 Environics
Who's coming to Downtown, and from where do they originate? What distance do they cover to get here?
What's their timing for visiting Downtown? What are the characteristics, attitudes, favourite stores, hobbies, and media consumption patterns of our key lifestyle segments?
​
To shape our marketing strategies with informed insights, we partner with Environics, a data and analytics firm, focusing on analyzing customer data. Our approach to understanding our audience begins with the analysis of anonymized mobile movement data, collected from smartphones with location services activated. This method allows us to delve deeper into who visits Downtown, their origins, travel distances, visiting timings, and the profiles of our key lifestyle segments, including their characteristics, preferences, hobbies, and media habits.
​
​
​
​
Traffic Trends
-
There were a total of 8,262,183 visits in 2023, with an average of 688,515 visits per month | 2024 Traffic Trends | Monthly Traffic 2023
-
On average, each visitor made 16 visits to Downtown Oakville throughout the year.
-
The top areas from which visitors came were Oakville ON (27.6%), Mississauga ON (23.2%), Toronto ON (17.6%), Burlington ON (8.5%), and Hamilton ON (6.3%).
-
50% of visitors live within a 20-minute drive and 30% of visitors live beyond a 29-minute drive.
When do they visit?
​​
-
Saturday is the busiest day of the week, capturing 18% of visits , followed by Sunday with a significant portion of visits at 16%.
-
Monday and Tuesday are the least busy days, with each accounting for 12% of weekly visits.
-
The time slot from 3PM PM to 6PM is the busiest part of the day, with 25% of all visits.
-
The next busiest is mid afternoon from 12 PM to 3 PM, with 22% of visits.
-
Evening hours from 6 PM to 9 PM are moderately busy, accounting for 20 % of visits.
Who are our visitors?
-
The predominant age group of visitors' household maintainers is under 45.
-
Approximately 46.1% of visiting households have children.
-
A majority of visitors have achieved university-level education
-
The average household income of visitors is $147,258.
-
Cultural diversity among visitors is described as high, reflecting a varied visitor base.
The PRIZM® profile of visitors to Downtown Oakville in 2023 highlights three distinct lifestyle segments that play a significant role in the visitor demographic: First-Class Families, Multiculture-ish, and Wealthy & Wise.
​
​